Overview
With the introduction of the Snacks & Kitchens service, ZeroCater ventured into uncharted territory, expanding beyond traditional catering to meet the evolving needs of modern workplaces with a subscription-based solution for office snacks and kitchen supplies.
This ambitious endeavor aimed not just to diversify ZeroCater’s service offerings but also to redefine the way offices manage their culinary needs, addressing a growing demand for variety, convenience, and quality in workplace food services. The project was a bold step towards transforming office culture, making ZeroCater a trailblazer in delivering a comprehensive, customizable office kitchen experience.
Role
Product Design
UX Design
User Research
Team Members
3x Engineers
1x Product Designer
1x Product Manager
Building a New ZeroCater Product: Snacks & Kitchens
Year
2016-2017
In-Depth Market and User Research
My process began with comprehensive research, involving stakeholder interviews, market analysis, and user behavior studies. I immersed myself in understanding the pain points and preferences of office managers and employees, ensuring the product design was both functionally sound and aesthetically pleasing.
Iterative Design and User Feedback Integration
The development of the Snacks & Kitchens dashboard required me to synthesize complex information into user-friendly designs. I navigated through multiple iterations, incorporating user feedback to refine the dashboard, and worked in tandem with the engineering team to ensure technical viability.
Technical Collaboration & Design System Development
The Snacks & Kitchens dashboard became a model for future product developments within ZeroCater thanks to our foresight in design and ability to create solutions that resonate with users and drive business objectives.
Process
Embarking on the Snacks & Kitchens project at ZeroCater, my journey was marked by a holistic and iterative approach, tailored to meet the unique challenges of introducing a novel subscription service.
This journey involved a fusion of in-depth research, user-centric design, and technical collaboration, each step meticulously crafted to ensure the final product not only met but exceeded user expectations and business objectives. The following stages outline the key phases of my process in bringing the Snacks & Kitchens vision to life:
Results
The culmination of the Snacks & Kitchens project at ZeroCater was a testament to the power of thoughtful design and user-focused innovation. The results not only reflected the successful integration of a new service into ZeroCater’s portfolio but also marked a significant advancement in how office catering services are perceived and utilized in the workplace. The following highlights provide a glimpse into the tangible impacts of the Snacks & Kitchens product, underscoring its influence on user experience, operational efficiency, and ZeroCater's market position:
Market Expansion & Service Innovation
The launch of the Snacks & Kitchens service marked a significant milestone for ZeroCater. It not only broadened the company's market reach but also established a new standard for office catering services.
Enhanced Customer Satisfaction & Engagement
The success of the product was evident in the positive reception from clients and the measurable impact on ZeroCater's business. Your design played a crucial role in enhancing user engagement, streamlining subscription management, and contributing to the overall satisfaction of ZeroCater's client base.
As the sole Product Designer, I was entrusted with the significant responsibility of conceptualizing and designing the Snacks & Kitchens service. This involved understanding the complexities of subscription-based services and translating them into an intuitive and engaging user interface that would cater to a diverse range of office cultures and size dynamics.
Benchmark for Future Product Development
The Snacks & Kitchens dashboard became a model for future product developments within ZeroCater, showcasing your foresight in design and ability to create solutions that resonate with users and drive business objectives.
