Designing the User Experience for Betterview’s Property Intelligence & Risk Management Product

Year

2021


Overview

At the heart of Betterview’s innovative approach to property insurance underwriting is the Property Intelligence platform, a sophisticated system leveraging AI and predictive analytics to transform property data into actionable insights.

My role as a UX/Product Designer was to enhance the platform's usability, enabling insurers to transition from traditional methods to a more proactive, data-driven approach to risk assessment.

My Contribution

UX Design

Product Design

Product Strategy

User Research

The Team

1x Product Manager

1x Front-End Engineers

2x Back-End Engineer

1x Designer


Research & Discovery

The foundation of the Property Intelligence platform was built upon a comprehensive understanding of the existing market, user needs, and the technological landscape. This initial phase involved:

User Research

Conducting in-depth interviews and gathering feedback from current users, including insurance underwriters and property inspectors, to understand their challenges with existing tools and desired improvements.

Technical Exploration

Collaborating with data scientists and engineers to assess the feasibility of integrating advanced AI and machine learning techniques for property risk assessment.

Data Synthesis

Analyzing a plethora of data sources, including aerial imagery, public records, and partner data, to establish a framework for the new predictive risk scoring system.

Market Analysis

Studying the competitive landscape to identify gaps and opportunities for Betterview to provide distinctive value in property risk management.

High Resolution mockups of the Flag Builder

Various types of flags that can be applied to a property

This thorough research and analysis phase was crucial in crafting a design strategy that would empower insurers with a more efficient, accurate, and user-friendly tool for making informed decisions on property risks.


Design Development

Building on the insights from the initial research phase, the design development for the Property Intelligence platform centered on creating an interface that would not only present data but make it actionable. This phase entailed:

Apps Used

Sketch App

Mirro

Adobe Suite

Approach

High-Res Mockups

User Testing

Prototyping

Prototyping

Crafting early designs and prototypes that brought to life the AI-driven insights, ensuring that complex data was presented in an intuitive and digestible manner for users.

User-Centered Design

Iteratively refining the user interface based on feedback from user testing sessions, focusing on the clarity and accessibility of the predictive risk scores and other key data points.

Early functional prototypes of the new Action Flag Builder System

Collaboration with Stakeholders

Engaging with Betterview stakeholders, including underwriters and property inspectors, to validate design choices and ensure that the platform met real-world use cases.

Data Visualization

Developing enhanced visualizations, including augmented reality-style features, to allow users to easily interpret and act on property issues highlighted by the platform's AI.

The Betterview Dashboard had to accommodate data trends across multiple properties, the dashboard allows multiple team members to view the same data and collaborate

The new action flags enabled for each property can all be viewed comprehensively on the new dashboard where users can monitor or make adjustments to their flags

The new Flag dashboard that featured custom conditions and alerts that could be enabled for continuous monitoring

The design development phase was marked by a commitment to user experience, marrying technical data with user-friendly design, and paving the way for a platform that would redefine the standard for property risk assessment in insurance.

All the new datapoints are exportable and printer-friendly


Implementation

Transitioning from design to deployment, the technical implementation of the Property Intelligence platform required a seamless collaboration between design and engineering teams. Key activities during this phase included:

Development

Ensuring that the user interface created during the design phase was fully functional, integrating with the back-end systems that processed and analyzed the property data.

Integration Challenges

Addressing and overcoming the technical challenges associated with unifying disparate data sources into a cohesive and responsive system.

Developing an interface for the new Business Rules Engine

Deployment and Iteration

Rolling out the platform in stages, allowing for continuous feedback and iteration, which helped in refining the platform and ensuring a robust launch.

Quality Assurance & Testing

Rigorously testing the platform for both usability and technical performance to ensure that it met high standards of data accuracy and user experience.

The technical implementation was as much about innovative engineering as it was about maintaining fidelity to the design vision, ensuring that the final product reflected the platform's goal of transforming property data into insightful, actionable intelligence for Betterview's clients.


Results

The launch of the Property Intelligence platform marked a significant achievement for Betterview, with immediate, tangible results that have reshaped property risk assessment for insurers:

Improved Risk Assessment

The platform's predictive risk scoring and continuous property monitoring have empowered underwriters with precise, actionable data, leading to more accurate policy recommendations and risk management strategies.

Streamlined Workflows

Integration features such as the Data API and Single Sign-On (SSO) have streamlined the underwriting process, making it more efficient by reducing manual data entry and speeding up access to critical information.

Business Impact

The Property Intelligence platform has enhanced Betterview's offering in the insurtech space, demonstrated by increased engagement and satisfaction from clients, reinforcing the company's commitment to innovation and customer service.

User Adoption & Feedback

The platform was met with positive feedback from users, who praised its intuitive design and the ease with which it allowed them to integrate Betterview’s insights into their daily workflows.

The success of the Property Intelligence platform illustrates the power of combining user-centered design with cutting-edge technology to deliver solutions that not only meet current industry needs but also define future standards.