Creating a Custom Logo & Illustrations for HackerDao
Year
2022
Overview
HackerDAO is a revolutionary blockchain-education startup aimed at building a community of engineers and mentors. In the nascent stages of blockchain technology education, HackerDAO needed a strong brand identity to establish itself in the market and engage its target audience effectively.
As a Designer, my task was to develop the marketing and branding design that would resonate with the tech-savvy community of HackerDAO. This included creating a visual language that could be easily associated with the innovation and educational objectives of the startup.
Tools Used
Adobe Illustrator
Adobe Photoshop
Sketch App
Process
I engaged with engineers and mentors to understand the culture and values of the HackerDAO community. This insight directed the branding strategy, ensuring it was reflective of the community’s ethos.
I ensured branding consistency across all touchpoints to build a coherent and recognizable identity.
I also developed a suite of marketing materials and digital assets that would be used across various platforms to promote HackerDAO's mission and services.
Results
The branding design was successfully implemented, resulting in increased visibility for HackerDAO. Feedback from stakeholders indicated a strong reception of the new branding, aligning with the startup's vision of being at the forefront of blockchain education.
My contribution played a pivotal role in defining HackerDAO's brand presence, which facilitated community growth and engagement.